Parasti draws it, we cut it, and a team of three sews it

The label started as a styling account and became a workroom the year after. Nothing is mass produced: patterns are drafted on a stand, fabrics are bought a bolt at a time from Manouchehri and Vali-Asr, and every jacket is pressed by hand before it is photographed.

A run is eight to fifteen pieces. When a colour sells out it is not made again — which is why the collections are named after shades rather than seasons, and why the studio would rather you asked in the inbox than found an out-of-stock button.

Made in

Tehran

Run size

8—15 pieces

Alterations

Free, 10 days